At Leo Burnett, as a VP and Associate Creative Director, I helped create dozens of TV Commercials and Print Campaigns for Hallmark, McDonalds, Pillsbury, United Airlines, Green Giant, and more, in Chicago and in Paris, France. My 60-second United Airlines spot "Her Day" won Clio and Addy awards, the Chicago Film Festival Silver Plaque, was an Honorable Mention at the Cannes Advertising Film Festival, and was selected for the "Women in the 20th Century" exhibit at the Smithsonian in Washington, DC. and remains in their permanent collection.
After leaving Leo Burnett, I created Peter Hoppock Advertising & Consulting, working for small local agencies—and for myself—where I concentrated on local businesses and not-for-profits like McGaw YMCA and Habitat for Humanity. The work here showcases print/ outdoor work where I am both writer and art director.
TV Commercials Reel:
It was always a challenge to be creative with "route" ads for United—and they loved this one. But would Yale sign off on it? Turns out they had a sense of humor, too!
With the Walt Disney World account came a new venture: Disney Cruise Line. This was one of the launch ads—establishing the link to Disney World, while enlisting Disney lovers to "discover uncharted magic."
Peter is a rare, rare talent in the craft of Advertising. Whereas most creative people are either writers or art directors ... Peter does both with exceptional excellence. He has authored award-winning creative work in both the Chicago and Paris offices of Leo Burnett, and more recently as Head Dude at his own shop. Imagination and strategic ideation all wrapped up in one impressive package. No wonder I feel threatened when I'm around him!
—Chuck Caswell, former VP, Creative Director at Leo Burnett, current director of The Caswell Agency
“Peter is that “go-to” guy you can always count upon for clarity and considered thought in his counsel. Perhaps the most telling testament I can provide as to the value of his input is not simply that I continue to call upon him years after the term of his appointment expired, but that he willingly answers that call, and he continues to demonstrate the insights and alternative solutions that have proven to be so invaluable.
For process solutions, strategic use of resources, and identifying objective measures within a sea of subjective data, Peter is a deep-well of conceptual thought.”
—Ron Shepard, Executive Director PSIA-Central
The McGaw YMCA
This image and copy served as a billboard, an ad, and as the Annual Report cover my first year - 2006 - working for the McGaw YMCA. The message is the essence of the "Y" brand, presented simply, elegantly, and powerfully. Update the logo, and this piece could run today.
Chicago Food Bank
When I first started working in advertising, this was the kind of work I wanted to create all the time. I wanted my company to take on this good cause, but failed. I can't believe this spec piece has never found a home in the food bank category.
Brainchild of the folks who brought you Schuba's Tavern, Harmony Grill was planned as a next-door addition to the famous club, set to serve All-American, down-to-earth, just-like-grandma's food for the whole family. These and other ads were designed to build the brand—and awareness—with wit and folksy humor. Pity it never got off the ground.
Habitat For Humanity
4 Amazing Days. One extraordinary event. Mayor Emmanuel kicked it off. Dignitaries from around the world attended and spoke to the values of Habitat For Humanity. I crafted the image on the left using ten different pictures a month before the actual event, to create the illusion that workers were actually already at Pioneer Plaza building homes. The Welcome Mat ad never ran, but it captures the concept: 13 homes were built, from scratch, on the Plaza, in 4 days, and transported to sites all over the city.
Miller Brewing Co
Miller had just become a Leo Burnett client when the competition for creating Olympic Sponsorship ads began. I think this one hits the spot, don't you?
I loved working for these folks - stepchild of the massive United Airlines account. We worked with a miniscule budget, media placement challenges, impossible deadlines, and low visibilty within the agency. The visibility got high, and the client got happy, when these ads started running.
We had the McDonalds account; The Beef Council was a natural—or so we thought. These ads were part of a group that targeted men 21-40 with sophistication and wit. Our would-be client said: "We don't think humor is appropriate." What do you think?
When the long-time Advertising Director of United Airlines retired, the account was opened for competition. This spread ad was my contribution to the effort—doomed from the start—to reinvigorate the brand.
This unassuming but influential youth counseling service in Northfield, IL provides essential group therapy, medical, intervention and emergency services for LBGTQ youth. I guided the organization through every stage of their rebranding process: name search, stakeholder buy-in, logo design and communications design and strategy. I threw in several ads hoping that they might find the funds to run them.